Keiichi Morisato

Keiichi Morisato is the main protagonist from the ''Ah! My Goddess'' anime and manga.

Keiichi is an engineering student attending the Nekomi Institute of Technology and the main male protagonist of the series. One day he accidentally dials the Goddess Relief Office and is offered a wish by the First Class Goddess named Belldandy. Struck by her kindness and sincerity, he wishes for her to remain by his side.

In the AWA fics, Keiichi is a student at the AWA Academy and is part of Class 5.

Appearance
Keiichi is an average-looking man in his college years, with short-cut black hair that has a slightly messy look to it (although the exact length and arrangement of his hair varies over the course of the series) and brown eyes. As observed by several other characters, he is relatively normal in appearance and demeanor, being below average height and noticeably shorter than Belldandy (Keiichi's girlfriend). Keiichi describes himself as average, short, and not particularly handsome, a rather blunt statement despite the fact that most of the people around him do not necessarily see him as unattractive. He is usually seen in casual dress, consisting of a plain white shirt, dark-colored jacket, sneakers, and a pair of blue jeans. He wears a pair of goggles and a helmet when riding his motorcycle. Keiichi usually appears easygoing and contented, usually projecting a calm exterior and smile.

Personality
Keiichi is an incredibly nice person who will put the feelings of others before himself, not unlike Belldandy. Because of this, he doesn't like to see others getting hurt and has willingly placed himself in harm's way to protect those he cares about the most, even when faced with supernatural threats. Generally seen as a nice guy with a strong moral compass, Keiichi is very easy-going and cheerful towards those around him, even when faced with people who have caused him trouble in the past. Due to his natural good nature, Keiichi is easily swayed into doing things by other people, particular his Motor Club superiors Hikozaemon Otaki and Toraichi Tamiya who will pawn work on him out of laziness. While he tries to avoid conflict whenever possible, his is also quick to stand up and fight for his friends, and will even risk his own safety to help others when lives are in danger. Keiichi shares many of his most genuine qualities with Belldandy, which may be the reason why she readily puts so much faith in him.

Although he is noticeably intelligent, Keiichi is also somewhat gullible and relatively innocent, qualities that put him at odds with the strange circumstances in which he lives. While he is incredibly devoted to Belldandy through their strong bonds of love and trust, his lack of experience with women often makes if difficult for him to express his feelings. He shows signs of bashfulness when conveying his love to her, and quickly becomes embarrassed at signs of deeper romantic actions and intimacy, especially those prompted along by the machinations of Urd. Despite this, he often admonishes himself for his own hesitation and lack of courage in the field of romance. The purity of his personality was illustrated during the Angel Eater arc, when he was able to summon one of the Valkyrie Lind's own Angels, Cool Mint. According to Lind, he was able to host the angel due to his "love of goddesses" which was also made possible due to his innocent and kind-hearted nature. He has also been shown capable of controlling an Angel, something which few if any humans would be able to do.

As an engineering student and member of the Auto Club, Keiichi is also an avid lover of motorcycles and cars, and experiences great joy through building, fixing, and racing vehicles. Despite being an excellent driver, he claims that his success on the racetrack is due to practice and hard work rather than any inherent talent.

Trivia

 * The name Keiichi means "revelation" or "bless" or "respect" or "noble" or "happiness" (kei) and "one" (ichi).
 * Keiichi's surname Morisato means "forest" (mori) and "village" (sato).