Masaomi Kida

Masaomi Kida is one of the main characters from the Durarara!! anime and light novels.

Masaomi is Mikado Ryuugamine's best friend from childhood and the one who encourages Mikado to come to Ikebukuro to attend Raira Academy. Masaomi is enthusiastic about picking up girls despite repeated failures and acts as the comedic foil to Mikado and Anri Sonohara in the early portions of the series. He is the founder and leader of the Yellow Scarves.

Appearance
Masaomi's usual attire consists of a white hoodie, black jeans, a pocket chain, a silver bracelet, a silver ring and black sneakers. Throughout the anime, he is often seen wearing the Raira uniform jacket over his hoodie with brown sneakers, though the novels note that like most students, he does not wear his school uniform.

During his time in the Yellow Scarves, he wore a black jacket with a white shirt along with his gang's titular accessory. He has dyed light brown hair and multiple ear piercings.

Personality
Masaomi has a very friendly, enthusiastic, and outgoing personality, and is almost always seen fooling around, smiling, making bad jokes, teasing his friends, and hitting on girls. He is shown to care deeply for his friends, having to act as a sort of big brother for Mikado as he adjusts to life in the big city and going to great lengths to protect those who are close to him. When Mikado first sees Masaomi in Ikebukuro, after years of separation, Masaomi's bubbly personality and bad jokes are what convince him that the man greeting him is indeed Masaomi Kida. As the series progresses, it is revealed that Masaomi's enthusiastic, happy-go-lucky demeanor is actually a mask of his true, much less secure self. He appears to agonize over major choices much more than any other character in the series, although he falls short of being paralyzed by his fears, still being able to make important decisions when necessary. He also demonstrates a feeling of responsibility for those close to him, taking attacks on his friends very personally. Despite appearing carefree, his experience as leader of the Yellow Scarves makes him painfully aware of the realities of life, and his greatest fear appears to be allowing himself or his friends to "cross over to the dark side," preferring that they stay completely away from the color gangs even to the point of being ignorant of them. As the leader of the Yellow Scarves, Masaomi has also demonstrated a ruthless demeanor when confronting his followers. He shows no hesitation at all when physically or verbally berating other members who go against his orders. Even members who are older than Masaomi seem genuinely intimidated by him.

Abilities
In terms of abilities, Masaomi is shown to be a proficient street fighter, being able to easily incapacitate several of Horada's henchmen before being overwhelmed by sheer numbers, though he is no match for the likes of Ran Izumii, as shown when he broke his hand just by punching him.

Trivia

 * His zodiac sign is Gemini.
 * His favorite subject is English.
 * His least favorite subject is history.
 * His favorite quote is "Love is a Leveler."
 * He likes eating meals with girls and dislikes eating when he's only eating with males.
 * He used to have brown hair then dyed it to blonde.
 * In Volume 04 of the Light Novels, Masaomi starts singing the "tsun tsundere tsun" song as a joke on the chatroom upon Izaya calling him a tsundere and cites Sakurashin town as the song's origin. Both the song and the town he mentions come from the manga Yozakura Quartet (another manga series written and drawn by Suzuhito Yasuda, the artist for Durarara!!), which implies that Durarara!! also takes place within the same universe as the aforementioned manga series.
 * He sang "Linda Linda" in the rapping CD.
 * His birthday June 19 is the "Day of Romance" in Japan.
 * His hobby, according to the official DVD 2 released character profile card, is picking up girls.