Yui Goido

Yui Goido is one of the many main heroines from The World God Only Knows anime and manga.

Yui is a girl from a rich family and the current drummer of Chihiro's band, the 2-B Pencils. She is thirteenth capture target and the host of the goddess Mars.

In the AWA fics, Yui is a student at the AWA Academy and is a part of Class 23.

Appearance
Yui has tea-green hair (brown in the anime) that she originally let flow freely down her back but after her conquest, she ties it up into a long ponytail. She does, however, revert back to her original appearance when sleeping. Before her capture, Yui wears a traditional kimono complete with an obi. She was shown to even wear it at school but soon after, she changes to wearing the Mai-high girls uniform.

After her capture, Yui states that she prefers to use the boy's uniform because it is more comfortable for her. She is even shown wearing boys' uniforms and men's clothing after the capture. Yui, however, does revert back to her traditional kimono sometimes when she's sleeping.

Personality
Yui is a girl that has loved music ever since she was a child but her overprotective mother prevented Yui from playing the drums, her favorite instrument. Later, when swapped into Keima's body, she had the chance to play the drums like she wanted. At first she was quite uncomfortable being in a boy's body, but began developing a more assertive, masculine personality after a few days, even changing her personal pronoun to "boku" (normally only boys refer to themselves as this).

Trivia

 * Yui alongside Ayumi Takahara are the first characters from The World God Only Knows to be introduced in the AWA fics.
 * In the AWA fics, Ayumi sees Takeru Ooyama as a brother despite his perverted nature.


 * Yui can be translated as 'to bind'. This is probably a reference to how Yui was being strictly controlled by her mother.
 * She likes drumming, however, her mother does not.
 * She dislikes wearing Kimono regularly at home, traditional Japanese arts' practice, and her mother.
 * She had a collar like Keima on her neck (it is only shown in ch.126 pg.15 and ch.129 pg.11) but this may be something unrelated to the devils.
 * The cause of the crevice in Yui's heart was her wish to have the courage to be free and independent.
 * Yui is the only known character that currently owns an iPhone .
 * Yui had a short appearance in the ending sequence of the OVA "4 Girls and an Idol".
 * Yui, along with Tsukiyo and Mio are classmates.
 * She is the only member of the 2-B Pencil who is not from class 2-B.